Digital Marketing Strategies for Small Businesses
If you've got a small business to run, then you know the importance of choosing your digital marketing strategy wisely. After all, the right digital marketing strategy can either make or break your marketing efforts. So in this article, we're covering 20, yes 20 of my top digital marketing strategies for you to pick and choose from and combine into the perfect digital marketing strategy for your business, alright, let's get to it. So if you're interested in learning about the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing. All right, let's talk about digital marketing strategies. Specifically, in this blog, I'm gonna give you some of my absolute best digital marketing strategies that you can use regardless of what market or business or industry you're in.
Now rather than dive into the nitty-gritty details and specifics in each and everyone, I want to give you kind of a high-level overview and my key takeaways on what these strategies really mean and why they've been effective in all of the small businesses I've worked with and coached with in order to help you generate more leads, customers, and sales. One more quick note, you're gonna notice a little bit of overlap between some of these things, and this is intentional. After all, sometimes when we're taking a look at digital marketing strategies, it's important to look at both the high-level kind of macro overview as well as the low-level micro specific in order to find which combination of two, three, or four items are really gonna drive the point home for your business. The goal here is simply to flood your brain with possibilities, and not just possibilities, but possibilities that have actually been proven in the real world in helping businesses just like yours to grow and generate more leads and do all the things that a business is supposed to do because at the end of the day, it's less about the tactic and more about the overall strategy behind that tactic 'cause remember, a well-executed but only average strategy is gonna massively outperform a terribly executed phenomenal strategy. At the end of the day, it's what gets done and what gets done well that really moves the needle.
Also, make sure to stick around right this blog because whileI've listed the first 18 points in no particular order, it's the final two points that I believe are the most important for small businesses to consider today. All right, all that said, let's dive into tip number one. All right, tip number one is all about coming up with an irresistible offer. Now what an irresistible offer is pretty much exactly like it sounds. It's an offer that's too good to refuse. Now sometimes these are referred to as godfather offers or IOs or other terminology but they basically all the same thing, and what it is it's some kind of offer that you can put in front of your ideal target market that directly speaks to them and compels them to take action. Now here's the thing. When we're designing an irresistible offer, we don't necessarily have to compete on price. We don't need to give anything away for free here. All we have to do understand that it's important to reflect that we understand where the customer's coming from, meaning we know their pains, their problems, their frustrations, and how our business is uniquely positioned to solve that for them. One of the most important points to consider when you're constructing an irresistible offer is that you want to be selling painkiller, not a vitamin, meaning what you want to do here is you want to solve a pain rather than prevent a future problem because people are a lot more likely to act and take action when they're trying to solve an actual pain and problem that they're experiencing right now.
I like to describe these pains and problems as miseries and basically what it is is it's some kind of pain or problem or fear frustration that they're trying to get over, but this can also be referred to as a bleeding neck which really stresses the importance of getting this thing solved fast, meaning you can either display this irresistible offer in an ad or as a call to action on a blog post or right on the homepage of your business. The only thing to really remember here is the importance of actually having it so that you can compel someone to take action as soon as possible. Now it's here in tip two that we're going to experience the very first part of overlap that we're gonna see as we move through these 20 items, meaning your lead magnet can actually include aspects or elements or maybe even the entire part of your irresistible offer.
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