Content Production

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Writing content is simple, but not easy. In my experience with SEO and content marketing, having the ability to put out content at scale can have a huge impact on the amount of traffic you'll get. So how do you scale up this effort? Hey everyone,today, I'm going to break down the cheapest way to write lots of content at scale. (upbeat music) Before we get started, make sure you subscribe to this channel.So, the first thing you need to know is you need to create content clusters. You need to go in with a focus and make sure your content's well organized. A great example of this is the beginner's guide to SEO by Moz. It ranks number one on Google for SEO, and it has an introduction to SEO, what it's about, and then they link to all the subsections of SEO. And those subsections, rank decently well as well. And it's all because they'reusing content clusters. So instead of creating tons and tons of different articles on the same topic over and over, you want to create content clusters. Just like you know how Wikipedia won't have 20 articles on Abraham Lincoln. Instead, they just keep expanding that same one. You can have one article on your main topic and then all the subsections. Like, let's say if your article was on SEO, you could have another article on link building, another one on-page SEO, another one on meta tags. Right, you can even have another one on how to set up your site maps. That's an example of doing content clusters. And that works really well. That's what we do at our ad agency. And each month you can focus on new keywords and variations within your cluster. 



 So what you want to do is use tools like UberSuggest's to find queries that your audience is asking about. When you go to the keyword ideas report within UberSuggest, it'll show you all the comparison keywords, questions, preposition, even the related and suggested keywords. This will give you ideas of new term and sub pieces of content that you can end up creating. And make sure your content matches the intent of your audience. For example, I wouldn't just go right, let's say, a beginners guide to SEO, when my ideal customer is a large corporation that's advanced, already has an SEO department. I would go into more technical specifics that they may run into, such as, what do you do when you're changing your site redesign or launching a new redesign? That would be more of an example that my ideal customer may have an issue with. So remember intent. The last thing you want to do is just written content that's not related and is also very surface level. 

You want people who are very intent-based such as, someone typing in SEO agency versus just typing in SEO. You also can outsource your content creation at least one part of it. If your content is becoming too much to handle in-house, you can outsource through writers and editors. You can find a ton of them through sites like Text Broker or jobs.probloger.net, that's a job board. It's my favorite place to find really good writers. And they're at a low budget as well. Now, when you're finding writers that your interested in making sure they send you samples, pay per word, and make sure you give them minimums and maximums and have them outline before they start writing. That way you know what you're going to get. Now if you can't outsource it all, you can at least outsource part of it, like the data, the statistics, academic research. Like if you want to write it internally, you can say, hey, let mego pay someone to dig up all the data and all the information so I can include it in my blog post. And you can find those people in the same place, jobs.problogger.net. The next thing you can do if you want to scale up fast is just to use your generated content. Ask people, right. Hey, do you want to write reviews? Do you want to write about your experience? Do you want to guest post on our site? 

Just hit up all the other people that blog on your competitors websites from the guest post perspective because you'll see guest authors on your competitor's sites or other industry sites. And hit them up and ask them if they want to blog on your site as well. It's a great way to get more content. You can also ask people, like customers to release reviews, to rate your products. A good example of this isConsulting.com by Sam Evans. He has thousands, I kid you not, thousands of positive blog reviews from his customers that have bought his product and works so well just getting your community, your customers, your readers to create content for you. If you also want to scale up the next strategy for you, record yourself on video or voice and transcribe it into your text. Gary Vanderchuck does this a lot. Which he'll just record videos and sometimes take those videos, turn it into audio and sometimes his team will take the content in the videos, transcribe it, write it down and then create a blog post from it.

That's much faster than what you probably type at. So just keep in mind, if you can turn that content into text, because to get to a 1,000-word blog post, it doesn't take that long if you're speaking 150 words per minute. That's a lot of content. And you can have someone do it and transcribe it for you. You can also use sites like Rev.com, where they'll transcribe your video into text and you can have someone modify it. Even Google Docs has a voice typing feature. And I prefer it overwriting. It's much quicker and it's much more efficient. The next thing you want to do when it's coming to scaling up your content production if you use a content management platform. Sometimes a spreadsheet with all your content isn't enough. Using content management software can be a low budget and collaborating with other key people and team members makes it really simple. Some good examples of low-content management software could be Monday.com,Sparrow.io and Asana. These tools allow you to work with your team and post content across platforms. Now, the bonus tip for you guys you can also use Trello. So when my team updates our content, because I only write four or five pieces of content in a month, but I have a team of three that's updating 90 pieces a month because we've noticed that we get more traffic updating our old content than writing new content. And sometimes when I write a post that's three years old, someone needs to update it and I don't have the time to. 




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